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Only weeks after opening an Ikea-furnished, dot-commy new branch in San Francisco's South of Market area just as the neighborhood once again goes to seed, the Church of Scientology has quietly placed its downtown headquarters up for sale amid a devastating slump in property prices.
With books, sophisticated TV and print advertising campaigns, a 30,000-page Internet site, and its celebrity members' clout on TV sitcoms and major films, Scientology uses a range of modern media to gain influence, church critics say.