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Marketing Hat
Date:
January 1, 1977
L. Ron Hubbard writes HCOPL 'Marketing Hat'. An excerpt: "The motto of the marketing office is: CREATE A DEMAND! The PURPOSE of marketing is TO CREATE A DEMAND and TO SELL SOMETHING. ... The first step is market research. A campaign is developed based on the market research. Imagine a sales campaign that contains which interests (according to market research) should be brought to light, and what the key buttons are (according to market research) for the selected public.'
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