With books, sophisticated TV and print advertising campaigns, a 30,000-page Internet site, and its celebrity members' clout on TV sitcoms and major films, Scientology uses a range of modern media to gain influence, church critics say.
The Church of Scientology uses celebrity spokesmen to endorse L. Ron Hubbard's teachings and give Scientology greater acceptability in mainstream America. In 1955, Hubbard inaugurated "Project Celebrity." According to Hubbard, Scientologists should target prominent individuals as their "quarry" and bring them back like trophies for Scientology.
Some of Hollywood's biggest stars have been duped into endorsing a controversial drug rehabilitation program called Narconon, which is actually operated by Scientology. More than 170 celebrities' names have been used as "Friends of Narconon." Although a few are Scientologists - such as Cathy Lee Crosby, Priscilla Presley and Karen Black - others were shocked to learn Narconon was an offshoot of the weird cult.